• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
Building Faith

Building Faith

  • HOME
  • ABOUT
    • Who We Are
    • Our Writers
    • Author Guidelines
    • FAQs
    • Subscribe
    • Contact Us
  • ARTICLES
    • Articles by Topic
    • Most Recent Articles
  • EN ESPAÑOL
  • INTERGENERATIONAL WORSHIP
  • RESOURCES
    • Curriculum Center
    • Vacation Bible School
    • Webinars
    • Episcopal Teacher
  • SUPPORT US
  • Show Search
Hide Search
Home/Ministry Leadership/Measuring Church Vitality: Beyond the Attendance Dance

Measuring Church Vitality: Beyond the Attendance Dance

“How are these programs enriching people’s lives and helping them build relationships? What education, formation, and leadership development are you offering that move people into a fuller Christian life?”

Two Different Narratives 

“I am just amazed at how much is happening here now, and how many people are involved, why there is something going on all the time,” says parishioner #1.

“Where is everyone? The pews used to be filled every Sunday, and now this place is half empty,” says parishioner #2.

You may be hearing comments like these at your church. Which one is right? Probably both. When you’re trying to assess your church’s health and vitality, don’t just focus on one side of the coin, but instead look at them both: together they point to the changing landscape in churches. Measuring a church’s health and vitality, even its growth, is no longer tied to the number of people in worship on Sunday. We need to look at the entire landscape and both sides of the coin.

This is the second article in a two-part series on how churches measure health, vitality, and growth. The first article noted that in the past measuring church health and growth was tied to membership, then later to Sunday attendance. The first article also listed four of the most commonly cited reasons for why Sunday attendance has changed so much in the past 50 years. Don’t lament. Let these questions lead you to ask deeper questions about your church’s vitality and health.

Church Health and Vitality: Looking Deeper

If relying on membership and attendance numbers alone is not enough, where do we look to gather information? Consider gaining perspective in these two ways:

1. Look at your overall picture of all that is happening at your church. How does your church touch members’ (or participants’) lives in addition to Sunday worship? How does your church touch the lives of those in your community who may not worship with you? How well is your church integrated into your community? Asked in another way, if you church closed tomorrow…would your community notice?

2. Look at individuals and the people in your faith community. How are you bringing people to a fuller life in Christ? How are you strengthening their spiritual journey?

Think about it this way: people are interested in new ways of intersecting with the church. The church now has many doors. Many may not even be on Sunday morning. How does your church touch people through social media, your website, podcasts/videos, small groups in homes or restaurants? Do you serve a special population during the week: maybe a feeding ministry, college programs, outreach in the community, a school or day-care, concerts, or lectures?

As you consider these ‘non-Sunday’ offerings, you can ask how such programs contribute to church vitality. How are these programs enriching people’s lives and helping them build relationships? What education, formation, and leadership development are you offering that move people into a fuller Christian life? How are your ministry volunteers growing and forming?  How are you saying thank you to your hard-working volunteers?

Two Sides of a Coin 

Let’s go back to the two quotes at the start of this article. Imagine a church considers both questions, realizing that both sides of the coin can help them understand their health and vitality. Perhaps this church does some investigating and finds that membership is holding fairly steady, but that worship attendance has dropped about 5%. Turn the coin over, and they start to see something different. The ‘Parent’s Morning Out’ program that they started last year is growing; there is a new Bible study group meeting at the local pub; there is talk of starting a small clothes closet; and the Boomer-age crowd is now meeting for lunch once a month. Oh, and with the warmer weather, after-church coffee hour will be outside so that others in their town can see that they’re not just “open for business” but having fun!

These factors all contribute to the vitality of this hypothetical church. When church leadership look at these and other factors, they can see their assets, and see where the Holy Spirit is leading them. By knowing their assets, how can they build on them? How might they use these assets to strengthen attendance?

As you look at the doors that your church has open – the opportunities you are offering or want to offer – begin to recognize them as measurements for health and vitality. Let these doors lead you into deeper questions of how to touch the lives of people in your community.

About the Author

  • Carolyn Moomaw Chilton

    Carolyn Moomaw Chilton is a leadership development coach with clergy, clergy spouses and lay employees, as well as a spiritual director. She also works as a consultant with churches and vestries in the areas of formation, development and evangelism. She can be reached at [email protected].

    View all posts
Print PDF

March 8, 2017 By Carolyn Moomaw Chilton

Filed Under: Ministry Leadership Tagged With: attendance, church vitality, decline, growth, membership

About Carolyn Moomaw Chilton

Carolyn Moomaw Chilton is a leadership development coach with clergy, clergy spouses and lay employees, as well as a spiritual director. She also works as a consultant with churches and vestries in the areas of formation, development and evangelism. She can be reached at [email protected].

Primary Sidebar

  • Email
  • Facebook
  • RSS

Subscribe to Building Faith

You’ll get new articles, plus free weekly updates in your inbox.

We respect your privacy. View our privacy policy here.

Search Our Site

New Articles

Close-up of light gray and black speckled stone with text that says "IN LOVING MEMORY" and a bouquet of ivory, peach, and pink flowers perched on top

Best Practices for Talking about Death in Ministry Settings

In our work as formation leaders, we will encounter opportunities to talk about death and minister …

Continue Reading about Best Practices for Talking about Death in Ministry Settings

A white painted illustration on black pavement of two human figures, one adult and one child, holding hands; to the right of the figures are two vertical rows of bricks in red, gray, brown, and black

Hallmarks of Intergenerational Worship: Relationality

In the spring of 2025, the Roots & Wings: Intergenerational Formation Collaborative grant team …

Continue Reading about Hallmarks of Intergenerational Worship: Relationality

Close-up of evergreens gathered into a wreath with a bundle of red berries and the tip of a pair of metal pliers on a beige surface

New and Recent Formation Resources for Advent

Advent is an exciting season in the church year. As many of the resources below underscore, Advent …

Continue Reading about New and Recent Formation Resources for Advent

Footer

Keep in Touch

  • Email
  • Facebook

Building Faith

Lifelong Learning
Virginia Theological Seminary
3737 Seminary Rd.
Alexandria, VA 22304

Copyright © 2025 · Building Faith · A Ministry of Lifelong Learning at Virginia Theological Seminary

Design by Blue+Pine Creative, Inc.

Subscribe to Building Faith

Get articles and resources by email

Privacy Policy

We use cookies to ensure that we give you the best experience on our website.
If you continue to use this site we will assume that you are happy with it.