• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
Building Faith

Building Faith

A Ministry of Virginia Theological Seminary

  • HOME
  • ABOUT US
    • Who We Are
    • Our Writers
    • FAQs
    • Contact Us
    • Subscribe
  • ARTICLES
    • ARTICLES BY TOPIC
    • MOST RECENT ARTICLES
  • EN ESPAÑOL
  • WEBINARS
  • RESOURCES
    • Episcopal Teacher
    • Choosing Curriculum
    • Vacation Bible School
    • Signs of Life
    • Meeting Jesus in the Gospel of John
    • 5 Marks of Love
    • Growing a Rule of Life
    • It’s Time To…
    • #AdventWord
  • SUPPORT US
  • Show Search
Hide Search
Home/Digital Ministry/Sharing the Good News Online: Tips for Managing Parish Social Media
The phrase "social media" spelled in multi-colored letters.

Sharing the Good News Online: Tips for Managing Parish Social Media

Imagine Jesus delivering the Beatitudes through Twitter: eight blessings given in 140-character tweets instead of in the Sermon on the Mount. How much traction do you think he would get? Would you retweet the iconic words, “Blessed are the meek, for they shall inherit the earth?”

Online communication for ministry can be intimidating, and, at times, I’ve felt like I’ve been screaming into the digital void. Yet, in our digital age, churches are called to step up to the keyboard and share their mission and ministries with the world. Here are some tips and anecdotes to help connect with people and movements online.

Goal & Target Audience

I know that, as Episcopalians, we may be tempted to say, “Target audience?? All are welcome!” To which I would say that I’ve learned: everyone is not your audience. I know it sounds counterintuitive when we want to share the Good News with all of God’s children, but it actually hinders our impact and reach if we don’t get specific about who we’re talking to. 

I would recommend looking at the small groups, ministries, and aspects of worship at your church and asking:

  • Who is likely to come to this?
  • Who already participates?
  • What service is provided, topics explored, and what is the focus?
  • Who would benefit from this?

Example: Church of St. Matthew & St. Timothy, New York 

A small group practicing evangelism begins a project where they invite local houses of worship and individuals to meet bi-monthly to begin interfaith dialogue with the goal of putting together an online panel discussion for the larger community. 

Who might benefit from these meetings and the final event? 

  • People questioning their faith or who say they are spiritual but not religious
  • Folks from multiple faith backgrounds, specifically those represented on the panel
  • People who don’t know what evangelism is or have heard negative things about evangelism
  • Descendents of the BIPOC Diaspora whose Ancestors practiced religions that had to be syncretized with and absorbed by Christianity for their protection and preservation

Consistency & Collaboration

Social media wants . . . no, NEEDS . . . people to stay on the platform. The algorithm favors accounts that are consistently posting and interacting with the app. Whether it’s posting once a day (with content like archived photos, architecture,  art, volunteers, memes, videos of the choir) or interacting with other people’s content, it’s helpful to dedicate time throughout the week to attend to your page. Think of it like a Tamagotchi; you have to feed your digital friend if you want them to grow!

Collaboration is vital and underrated. If you connect with another church or organization in person, why not connect online? You can expand your reach by coordinating a time when both pages post content highlighting a joint ministry or announcements which connect separate audiences. 

It’s a Full-Time Job

And it’s an important one. If you have it in the budget, consider hiring someone who can focus on specific and tangible digital communications work for a few hours a week. If not, encourage a few folks good with a phone camera to take pictures during worship or events and create a database of postable photos/videos that can be scheduled to post on Instagram and connected to Facebook in one click. Remember, this work takes patience, persistence, and perspiration. A hundred likes or followers isn’t a one-day goal. It’s a process that needs planning, experimentation, and a team. 

Three Final Tips

  1. Upgrade your photo game with www.unsplash.com! Unsplash offers photos you can use in flyers or to make your website pop with beautiful, safe to use, and easily downloadable images by professional photographers. Remember, no matter what, always credit the artist! 
  2. Hashing it out with hashtags: Let’s say I’m sharing a flyer online for the interfaith panel discussion. I would add hashtags like #interfaith #multifaith #episcopalchurch #BIPOC #NYC #spirituality #christianity #jewish #muslim #africantraditionalreligion #zoom
    Note: Include hashtags that are true to who’s represented. If you don’t mention Islam or invite a Muslim panelist, don’t include #muslim. Also, be aware of bots who spam in the comments. 
  3. To meme or not to meme? A meme is an amusing or interesting item (such as a captioned picture or video) that is spread widely online, especially through social media (Merriam Webster). Memes are digestible and relatable, and they spread like wildfire! Note: While memes can be inappropriate, there is a whole world of memes to love. Click here to check out some Christian memes (please exercise discretion in engaging these memes as well; some may not fit or reflect the values of your faith community). Create your own by searching popular meme templates!

Photo by Merakist on Unsplash.

Note from Editors: After publication we received feedback from readers on the inclusion of the link to “Top 30 wholesome Christian memes to share with your friends.” We recognize that some types of humor don’t work in all ministry contexts. We’ve updated this article to remove the word “wholesome” and to include a note about exercising discretion in engaging memes. (September 13, 2022)

Print PDF

September 7, 2022 By Santana Alvarado (she/they/theirs) Leave a Comment

Filed Under: Digital Ministry Tagged With: audience, church, communication, hashtags, media, meme, online, parish, photos, social

About Santana Alvarado (she/they/theirs)

Santana Alvarado (she/they) is a gender queer Afro-Caribbean artist, educator, and community organizer born and raised in Los Angeles, CA and currently based in Baltimore, MD. Their art and activism centers the disruption of traditional faith-based, political, and academic institutions by creating programs that activate youth, and empower queer and BIPOC people through sound and space.

Reader Interactions

Leave a Reply

Your email address will not be published. Required fields are marked *

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Primary Sidebar

  • Email
  • Facebook
  • RSS

Subscribe to Building Faith

You’ll get new articles, plus free weekly updates in your inbox.

We respect your privacy. View our privacy policy here.

Search Our Site

Search by Topic

New Articles

New and Recent Lent Resources for 2023

If you’re busy organizing children’s, youth, adult, or parish-wide programs for Lent and Holy Week, …

Continue Reading about New and Recent Lent Resources for 2023

Black History Month Resources for 2023

February is Black History Month in the U.S., and the theme for 2023 is “Black Resistance.” According …

Continue Reading about Black History Month Resources for 2023

Resources to Learn, Pray, and Act This Martin Luther King Day

Every third Monday in January, around his birthday (January 15), we commemorate the life and work of …

Continue Reading about Resources to Learn, Pray, and Act This Martin Luther King Day

Footer

Keep In touch

  • Email
  • Facebook

Upcoming Webinars

Eventbrite Registration

Building Faith

Lifelong Learning, Virginia Theological Seminary
3737 Seminary Rd.
Alexandria, VA 22304

Copyright © 2023 · Building Faith · A Ministry of Virginia Theological Seminary

Design by Blue+Pine Creative, Inc.

Subscribe to Building Faith

Get Articles and Resources by Email

Privacy Policy